Using The Second Source Of Authority To Send A Message: Religion.
CLIENT: SAVE THE CHILDREN DOMINICANA
CHALLENGE
Til Divorce Do Us Part
SOLUTION
What can we do when there's no legal protection from child marriage in the Dominican Republic?
COPYWRITER: PRISCILLA DE LA CRUZ /DR-BASED
Use the second most effective enforcement in the Dominican Republic, Religion.
The moment we are baptized, we are technically being surrendered to God, tying us to this lawful bond.
So, shouldn’t these children at least be untied from this bond before being given to men to create new ties?
We will launch a film on national tv where a (fake) lawyer sells his services to divorce kids from God, so they are free to marry older men. When dominicans call the number shown, they'll be surprised with the message behind it.
