Hate That Partnership From Popeyes

Closing the Gender Gap with Chicken Love.

Popeyes Not Only Makes Great Chicken Sandwiches But Also Pushes For Equal Pay.

CLIENT: POPEYES

COPYWRITER: PRISCILLA DE LA CRUZ/ DR-BASED

CLIO SUBMISSION*

CHALLENGE

Unfortunately, some companies are not pushing for equal pay but, we still need to fight for equal rights.

So, how can Popeyes use their chicken love to help?

SOLUTION

Creating a partnership program companies will hate.

Popeyes will offer lunch discounts for women working in companies with unequal gender pay.

How are we going to promote it?

We'll communicate our promo via social media callouts, by tagging companies that are still listed as those that have a gender pay gap.

How I Think